![]() But the masses will do the viral campaigning for you. ![]() That’s how successful movie marketing works.ĭon’t get me wrong: you still need to deliver a brilliant movie. After seeing the movie, my 12-year old could summarise the essence of the story in one sentence. You know why a short, crystal-clear logline is so important? It makes word of mouth a piece of cake. They think it makes the film feel predictable, or it dumbs things down. Filmmakers tend to underestimate the value of a simple logline, reflecting a clear structure. The story is simple and linear, as the IMDB logline confirms: “A man decides to turn his moribund life around by winning back his ex-girlfriend, reconciling his relationship with his mother, and dealing with an entire community that has returned from the dead to eat the living.” There is a clear goal (or several), high stakes, and a relevant theme.Ī logline like this promises a well-structured, easily-remembered story, and this is exactly what Shaun Of The Dead delivers. Romero, easily the most revered zombie writer/director in cinema history.Īpparently Romero was so impressed with Shaun that he asked filmmakers Simon Pegg and Edgar Wright to appear for zombie cameos in Land of the Dead (2005), the fourth part in Romero's Dead series. ![]() It satisfies the staunchest fan of the genre, as well as those who are unfamiliar with the movies of George A. Shaun is a classic that defies pigeonholing, and it transcends style. However, they rarely cross over into mainstream territory, and this is what made Shaun Of The Dead special. Zombies have formed their own, sub-genre since White Zombie (1932), and they’re still going strong. It's a great horror spoof, and a bloody great movie.
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